The Process
How I WorkFrom a vague feeling to a finished frame — here's what working with Dreamer in the Gloom actually looks like.
A lot of clients come in without a polished brief. That's completely fine. The process is designed to work with what you have — even if all you have is a mood, a genre, and a vague sense of what you want people to feel.
Discovery
We begin with a conversation — through the contact form, email, or a quick consultation call. Tell me about your project, your goals, your aesthetic references if you have them, and your timeline. No formal brief required.
What Happens Here
- Project scope and goals are defined
- Budget and timeline are aligned
- Reference materials are shared
- Initial creative direction emerges
Concept Development
Based on our conversation, I develop a clear creative concept — the visual language, mood palette, pacing, and emotional arc of the piece. This is presented to you before any final work begins, so we're fully aligned on direction.
What Happens Here
- Creative brief is written and shared
- Mood and tone are defined precisely
- Visual language is established
- You approve the direction
Visual Direction
Color grade, compositional style, motion language, typography treatment — the visual architecture of the piece is defined before generation begins. This is the step that separates intentional work from accidental output.
What Happens Here
- Color palette and grade are defined
- Compositional approach is set
- Motion and pacing language is locked
- Style references finalized
Creation
With a clear direction in place, the work is built. AI generation tools are used to produce and iterate on visual material, which is then curated, composed, and edited with the same care I'd apply to any traditional creative process.
What Happens Here
- Visual assets are generated and curated
- Footage is composed and edited
- Sound design is applied
- First draft is assembled
Refinement
You review the first draft. Feedback is gathered specifically — not "make it better" but "the pacing in the second half feels rushed" or "I want the color to feel colder." Revisions are made with precision until the work is right.
What Happens Here
- First draft delivered for review
- Specific feedback is collected
- Revisions are made (included in scope)
- Final approval is given
Delivery
Final files are delivered in all agreed formats — optimized for your specific platforms and use cases. The work is yours. No watermarks, no licensing complications, no surprises.
What Happens Here
- Final exports in agreed formats
- Platform-specific optimizations
- Full file delivery via secure link
- Usage rights confirmed in writing
A Few Important Details
Good to KnowTimelines
Starter projects typically take 3–5 business days. Signature projects take 7–10. Premium and campaign work is scoped on a per-project basis. Rush options are available — ask and we'll discuss.
Revisions
Every project includes at least one round of revisions. Signature and Premium tiers include more. The goal is always to get the work right — not to count revision requests as leverage.
Communication
You'll hear from me. Projects don't disappear into a void. Regular updates are given at key milestones, and I'm available for questions throughout the process.